Graphic images to target smokers

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The UK will next week become the first European country to introduce graphic images on cigarette packets to warn about the dangers of smoking.

The 15 different images will replace the written warnings on packets that started in 2003.

Some of the images used include pictures of a diseased lung and heart surgery being performed.

The written warnings were successful in encouraging 90,000 smokers in the UK to seek quit smoking advice. However, this may be further improved with the use of graphic images, which have been very successful where they already exist.

Canada became the first nation to use images in 2001 with surveys one year on showing a third of quitters had been motivated by the images.

Similar warnings are also used in Australia, Brazil, New Zealand and Singapore, prompting the EU to encourage European countries to act.



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