The European Union has launched a series of fake online advertisements for nicotine-based household products.
As part of its drive against tobacco, the EU has launched a fake e-commerce site, www.nicomarket.com, which carries video ads for a series of ‘nicotine-based' products.
The ads, for products including a toothpaste that makes teeth look dirty and a face cream that gives users a ‘deathly grey complexion', have been created by French advertising agency Ligaris, and will appear on community websites in Europe.